Boutique Advisory — Gulf & MEA

Procurement.
Technology.
Performance.

We help GCC enterprises cut through overpriced vendor contracts, fix broken procurement, and put AI to work where it actually moves the needle. No frameworks. No filler. Just results you can measure.

Our Conviction

Most advisory firms hand you a deck and leave. We’ve built the functions we advise on — hired the teams, run the sourcing events, signed the contracts, and lived with the results. When we tell a client their vendor is overcharging by 20%, it’s because we’ve sat on the other side of that table.

What We Do

Procurement Transformation

Most GCC enterprises over a certain size are bleeding money on procurement — they just don’t have the function to see it. We’ve built procurement teams from a blank org chart: writing the policies, selecting the tools, hiring the people, and running the first sourcing events until the muscle memory takes hold. We handle vendor consolidation, spend-under-management targets, RFP/RFQ process design, and procurement technology selection. Our managing partner did exactly this at a Fortune 500 BPO — same playbook, adapted to your business.

Enterprise Tech Advisory

Enterprise software vendors price to what they think you’ll accept, not what the product is worth. We sit on your side of the table for vendor evaluations, contract negotiations, and technology roadmaps — and we know the playbook because our advisory partner spent fifteen years on the sell side. That means we know where the margin is buried, which SLA terms are negotiable, and when a vendor is bluffing. Typical engagements save 15–30% on enterprise tech spend. We also help with platform migrations, ERP selections, and build-vs-buy decisions where the wrong call costs years.

AI Adoption Advisory

Every vendor is selling AI right now. Most of it is repackaged automation with a markup. We help you separate signal from noise: which processes actually benefit from AI, whether to build or buy, how to deploy local models that keep your data in-house, and how to negotiate with AI vendors who are still making up their pricing. Our advisory partner has personally deployed production AI systems — local LLMs, vision models, automated pipelines — so our recommendations come from hands-on experience, not analyst reports. Two-to-four-week sprint engagements, scoped to a specific business problem.

Turnaround & Restructuring

When a PE firm acquires a company or a board decides something has to change, the first hundred days define the outcome. We run a structured operational assessment — what’s working, what’s costing you, and where the quick wins are — then execute the plan: cost reduction, technology rationalization, team restructuring, and process automation. Both founders have built functions from scratch in large enterprises, so we understand what survives contact with reality and what stays on a slide. Retainer engagements, typically three to six months, with measurable targets from week one.

Start-up Advisory

We work with founders and early-stage teams who are past the idea stage but hitting operational walls — hiring the wrong people, signing vendor contracts they’ll regret, or building tech stacks that won’t scale past Series A. We bring the enterprise playbook without the enterprise overhead: go-to-market sharpening, operational setup, procurement foundations so you stop overpaying from day one, and introductions across our Gulf network. Both founders have built teams and functions from zero inside large organisations, so we know what good looks like at scale — and how to get there without burning runway. Short sprint engagements or ongoing advisory retainers, depending on where you are.

Diagnose. Design. Deliver.

Phase I

Diagnostic

Two-week deep assessment of the current state — people, process, technology, and contracts. We identify the value at stake before prescribing action.

Phase II

Design

We write the roadmap you’ll actually execute — sequenced, costed, with names next to every initiative. Nothing leaves our desk without a price tag and a deadline.

Phase III

Deliver

We don’t hand off a PDF and disappear. We run your sourcing events, sit in vendor negotiations, and train your people so the results stick after we leave.

“The best procurement advice comes from people who’ve signed the contracts themselves.”

Our Team

Managing Partner

Procurement & Operations

Walked into a company with zero procurement infrastructure and built a 30-person function from scratch — policies, systems, team, the lot. Has personally negotiated contracts north of $60M and knows what vendors look like when they’re padding margins.

$60M+Largest deal executed
30+Team built from zero
MBAFinance, BSc CS

Advisory Partner

Enterprise Technology & AI

Ran enterprise tech sales and P&L across 7 countries — then went home and built AI systems that actually run in production. Knows both sides: what vendors promise in the pitch and what they deliver six months later. Fifteen-year network across the Gulf and Asia-Pacific.

15+Years enterprise tech
7Countries, 40 people
AIHands-on deployment

Markets We Serve

GCC Enterprises

UAE, Saudi Arabia, Qatar — telecom, BPO, financial services, real estate, government and semi-government entities.

PE / VC Portfolio

MEA and APAC holdings requiring procurement optimization to improve EBITDA post-acquisition.

Mid-Market

Companies in the $50M–$500M range — large enough to benefit, too lean for in-house strategic capability.

Let’s talk.

We begin every engagement with a conversation — no pitch decks, no obligations.

Message received.

We’ll be in touch within one business day.

Or email directly: [email protected]